Branding With Intention: Start Small to Make a Big Impact
Businesses come in all sizes, but whether you’re the owner of one of the 99.9% of U.S. companies designated a “small business” or the CEO of a global corporation, there’s one thing you have in common: every branding choice you make matters. Ultimately, no business has the luxury of being forgettable. In my role at Lands’ End Outfitters, I’ve discovered that the most successful businesses are adept at using their resources strategically to ensure maximum impact for their brand.
Whatever the size of your brand, every impression counts, from greeting a customer in the store or office to a chance meeting on the street. That’s why it’s important for your brand to appear consistent. Customized employee apparel is one way to ensure your brand is always visible and identifiable. If you regularly attend or sponsor a public event like a local festival, up your game with prizes and giveaways featuring your brand logo. The right t-shirt, polo or embroidered tote can make your brand memorable for months or years after the event. Ultimately, it’s not about being loud; it’s about being quietly noticed at every opportunity.
You also make a bigger impact by tailoring your apparel program to fit your business. If your business is small or mid-size, there’s no need to overwhelm your team with too many options and risk overspending or losing consistency. As you scale up, you bring in a wider variety of clothing styles to accommodate the needs and job roles of a larger team. Either way, a focused apparel program saves time and helps unite and energize your team. As for brand promotions like customized gifts and event giveaways, again, there’s no need to go overboard. You can show up without shouting!
By branding intentionally, any business can create the right atmosphere in the workplace and an experience that resonates at every customer or client touchpoint.
Here at Lands’ End Outfitters, we’re uniquely experienced in helping businesses scale up and brand for impact with:
- Dedicated Program Teams: personalized support from Lands’ End Business Outfitters’ experts who know your industry
- Brand Immersion: aligning every stitch and solution with your brand standards, culture and team needs
- Ready-to-wear, trend-right apparel collections allowing immediate implementation without lengthy lead times or inventory liability
- Scalable Logistics: nationwide fulfillment that’s on time and on brand
- Custom-Branded Portals: easy, secure ordering tailored to your organization